Grounded theory: Its use in recruitment and retention

Understanding the methodology of grounded theory can assist researchers in expanding the knowledge and application of the human resource management practices of recruitment and retention beyond the bounds of traditional theories and methodologies. This paper encompasses research in which grounded theory, when applied to workforce management, provides insight into the challenges of recruiting and retaining healthcare professionals, specifically those in rural areas faced with obstacles not experienced in most urban settings. Through interviewing healthcare professionals, analyzing the collected data using grounded theory, and interpreting the results, organizations can gain a better understanding of the needs, wants, and demands of employees in the healthcare industry. Conclusions address the use and role of grounded theory in better understanding and managing employees.